Apple’s iPhone event Friday
It will be interesting to see what Apple admits to and offers as a fix for the iPhone 4 antenna issue. At stake is Apple’s reputation as being “different.”
While this may not happen–If I was Steve:
I’d admit to making a mistake and apologize. We didn’t listen to our engineers, it won’t happen again.
I’d promise to make it right by offering a free Bumper or replacing any iPhone with a new unit after a hardware fix is in production.
I’d extend the 30 day return period to 60 days.
I’d come clean about AT&T’s network issues and announce that I’m actively seeking new partners.
Of course, this won’t all happen. Worst case, if Apple admits to no wrong, tomorrow will be the day that Apple becomes just another corporation. If Steve does nothing tomorrow, he becomes just another out of touch CEO.
It’s going to be an interesting day. . . .
UPDATE:
Some interesting data for iPhone 4..
Fewer calls to Applecare for issues than the 3GS.
1/3 the return rate of the 3GS.
Only about 1% more dropped calls than the 3GS.
The fix..
Free Bumpers for everyone!
Already updated iOS4 to “calibrate” the signal strength bars.
30 days to return your iPhone 4 if not satisfied. (Not sure if it’s 30 days from purchase or from now)
We’ll see if this satisfies the media and the mob with the pitchforks and torches.
I think Apple has pretty much addressed the problem. Like I posted before, I have the issue, but I’m not even remotely thinking of returning my iPhone 4.